Trying to find your first customers online can feel overwhelming. Should you start with Facebook groups, Reddit, LinkedIn, safelists, or somewhere else entirely?
Many beginners jump from one platform to another, hoping something sticks. The problem isn’t usually where you start—it’s why you’re there in the first place.
The better approach is simple: start with your goal, then choose the platform that matches it.
Let’s break it down.
Start With Your Goal, Not the Platform
Before joining every group and creating accounts everywhere, ask yourself:
- Do you want customers?
- Do you want feedback?
- Do you want collaborators?
- Do you want community?
- Do you want to build an email list?
Once you know your objective, choosing a platform becomes much easier.
You don’t need to be everywhere. You need to be where your people already are.
Facebook Groups: Best for Community and Real Conversations
Facebook groups remain one of the easiest places to build relationships online because people naturally gather around shared interests.
Look for groups that:
- Have daily or weekly activity
- Encourage interaction
- Welcome beginners
- Match your niche
Don’t join and immediately post sales links.
Instead:
- Introduce yourself
- Answer questions
- Share useful tips
- Offer a free resource
- Become familiar before promoting anything
For example, if you’re a stay-at-home parent building a side business, joining supportive niche groups can create real connections much faster than posting randomly across social media.
You can also join our community on facebook, where you can share and find remote jobs online:
👉 [Join our Facebook group here]
Reddit and Subreddits: Best for Honest Feedback
Reddit audiences are known for being direct. Sometimes that can feel intimidating, but it can also be incredibly valuable.
People on Reddit usually tell you exactly what they think—which means you can learn quickly.
Tips for using Reddit effectively:
- Read subreddit rules first
- Spend time commenting before posting
- Upvote useful content
- Focus on helping first
- Avoid dropping links everywhere
If you’re testing a new idea or side hustle, Reddit can provide fast and honest feedback without spending money on ads.
You can also join our growing community here:
LinkedIn: Best for Professional Connections and Partnerships
LinkedIn works differently from Facebook and Reddit.
People there expect:
- business discussions
- advice
- case studies
- professional insights
Make sure your profile includes:
- A clear headline
- A simple description of what you do
- The problem you solve
- Helpful content
You don’t need polished corporate posts.
Simple wins often work best:
- Lessons learned
- Mini tutorials
- Quick case studies
- Useful tips
Safelists and Email Communities: Slow Growth Still Works
Some people think email safelists disappeared years ago.
Not true.
They still have value when used properly.
Instead of blasting promotions nonstop, focus on building relationships and driving traffic to something useful:
- a lead magnet
- a newsletter
- a free guide
- a community
Three safelists I’ve personally found useful:
The key is consistency.
Treat email communities like planting seeds. You won’t see growth overnight, but steady effort can create long-term results.
A Simple 4-Week Beginner Action Plan
Week 1: Observe
Join:
- One Facebook group
- One subreddit
- One safelist
Don’t promote anything yet.
Watch.
Read.
Learn the culture.
Week 2: Engage
Start participating:
- Comment on posts
- Upvote content
- Answer questions
- Meet people
Week 3: Share Value
Create something useful:
- A checklist
- A short tutorial
- A video
- A free guide
- A resource
Week 4: Ask for Feedback
Now look at results:
- Replies
- Direct messages
- Email signups
- Conversations started
- Actual customers
Ignore vanity metrics.
Two hundred likes don’t always beat five real conversations.
Real Example: Small Steps Create Real Results
I worked with a stay-at-home mom who started with one friendly Facebook group and a simple email list.
She posted weekly tutorials, answered questions, and offered a small paid digital product.
Within three months she had repeat customers and steady sales—all without paid advertising.
The biggest difference wasn’t the platform.
It was consistency.
Keep Learning and Growing
You don’t have to figure everything out alone.
Building online can feel overwhelming at first, especially when you’re trying to decide where to spend your time. That’s exactly why communities matter.
If you’d like more ideas, discussions, and beginner-friendly strategies, come join us inside our community where we share traffic tips, growth ideas, and practical ways to build online without feeling overwhelmed.
👉 Join our Skool community here: Network Marketing for Beginners
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